Built in Saudi Arabia, for Saudi business.
Digi Emp is an AI automation company founded by two Saudis who saw the same problem in every SME they worked with: brilliant people buried in repetitive work. We built the solution we wished existed — the second venture we have built together, after Mastoor.
Give every Saudi SME an AI workforce.
Repetitive work — bookings, reminders, follow-ups, quotes — consumes hours your team could spend on the work that actually grows your business. Our mission is to automate that burden completely, affordably, and ethically, so Saudi SMEs can compete at the scale of much larger organisations.
The AI-native Saudi business sector.
We envision a Kingdom where every clinic, restaurant, service company, and manufacturer operates with an AI layer that handles routine interactions — freeing people for higher-value work and enabling the economic diversification Vision 2030 requires.
A $130 billion market, driven by Vision 2030.
The Gulf SME automation market is projected to reach $130 billion by 2030. Saudi Arabia's Vision 2030 programme places digital transformation and economic diversification at the centre of national policy — creating a strong, sustained tailwind for AI adoption across every sector we serve.
$130B
Gulf SME automation market by 2030 (projected)
1M+
SMEs in Saudi Arabia eligible for automation
2030
Vision 2030 digital transformation mandate
Five structural advantages over generic AI vendors.
Local customisation
We build for the Saudi market specifically — Gulf dialect Arabic, local business customs, and integrations with the tools Saudi SMEs actually use.
Arabic-native by design, not translated after the fact
Built for PDPL and Kingdom-first data residency
We build to the Personal Data Protection Law: customer data stays in the Kingdom wherever we control the infrastructure, it is collected only for stated purposes, and it is never sold. The few providers we rely on to deliver your messages and run the assistant are named in our privacy policy.
Kingdom-first data residency, every processor disclosed
Deep vertical focus
We concentrate on four verticals — clinics, restaurants, service companies, factories — where our solutions deliver the highest, most measurable ROI rather than spreading thin across every industry.
Purpose-built for your sector, not adapted from a generic template
Up to 70% reduction in repetitive work
Our clients consistently recover significant staff hours each week. Automating bookings, reminders, intake, and follow-ups produces fast, measurable results — not vague efficiency promises.
Measurable time savings within the first month of deployment
Ethical human-in-the-loop design
Our AI is built to handle routine decisions, not replace human judgement. Every sensitive or complex interaction has a defined escalation path to a human employee.
AI handles the routine; your team handles what matters
The team
Operators who built this for businesses like yours.
Two Saudi founders with deep roots in capital markets and technology — building AI tools that grow the economy and support Vision 2030.
Abdullah Mohammad Alsudairy
Client & Product Strategy
Ali Abdullah Alrayes
Technology & Product
Ready to start?
Your AI workforce isone call away.
Book a free 30-minute discovery call. We will map your biggest time sinks, show you what automation can do, and send a clear proposal within 24 hours.